Terms of Service

These Terms of Service ("Terms") govern your access to and use of Bridge24 (the "Service"), operated by Bridge24 Ltd, a company registered in England and Wales under number 17078326, registered office 86-90 Paul Street, London EC2A 4NE, United Kingdom ("we", "us"). By creating an account or using the Service you agree to these Terms. If you use the Service on behalf of a company, you confirm you are authorized to bind that company.

1. What Bridge24 is

Bridge24 is a software tool that helps you create, publish, monitor and analyze advertising campaigns on third-party advertising platforms, currently Meta (Facebook and Instagram), using those platforms' official APIs. Bridge24 is an independent product and is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc.

2. Your account

• You must be at least 18 years old and legally able to run advertising in your jurisdiction.
• You are responsible for keeping your credentials confidential and for all activity under your account.
• You must provide accurate information and keep it up to date.

3. Your ad accounts and your money

• You connect your own Meta ad account and remain its owner at all times.
• All advertising spend is billed directly by Meta to the payment method configured on your ad account. Bridge24 never collects or handles your advertising budget.
• Publishing a campaign through Bridge24 creates real ads that spend real money. You are solely responsible for the budgets, schedules and targeting you configure. Review them before publishing.

4. Acceptable use

You agree not to use the Service to:

• run advertising that violates applicable law or Meta's Advertising Standards;
• promote prohibited products or content, or mislead consumers;
• interfere with, probe or disrupt the Service or its security;
• access the Service by automated means outside the product's intended use, or resell it without our written consent.

Your use of Meta features through Bridge24 is also governed by Meta's own terms, including the Meta Terms of Service and advertising policies. We may suspend accounts that put our platform access or other customers at risk.

5. AI-generated analysis

The Service can generate campaign analyses and recommendations using artificial intelligence. These are informational suggestions, not guarantees of advertising performance. Advertising results depend on many factors outside our control. You remain responsible for every decision you take, including decisions based on AI output.

6. Intellectual property

• We own the Service, its software, design and branding. We grant you a limited, non-exclusive, non-transferable right to use the Service while these Terms apply.
• You own the content you upload (images, videos, copy). You grant us the limited license needed to store it and transmit it to the advertising platforms you target.

7. Availability and changes

We work hard to keep the Service available, but it is provided "as is" and "as available". Features depend in part on third-party APIs (including Meta's) that can change or become unavailable without notice. We may modify or discontinue features; if we discontinue the Service entirely we will give you reasonable notice to export your data.

8. Limitation of liability

To the maximum extent permitted by law, we are not liable for indirect, incidental, special or consequential damages, loss of profits, loss of data, or the outcome of any advertising campaign — including ad spend on campaigns configured through the Service, rejected ads, or account restrictions imposed by an advertising platform. Our total aggregate liability for any claim relating to the Service is limited to the amounts you paid us for the Service in the 12 months preceding the claim (or €100 if you paid nothing).

9. Termination

You can stop using the Service and delete your account at any time (see data deletion). We may suspend or terminate accounts that materially breach these Terms. Sections that by their nature should survive termination (including 6, 8 and 10) survive.

10. Governing law

These Terms are governed by the laws of England and Wales, without prejudice to mandatory consumer-protection rules of your country of residence. Disputes are subject to the exclusive jurisdiction of the courts of England and Wales, except where applicable law grants you the right to bring proceedings in your own country.

11. Changes to these Terms

We may update these Terms. For material changes we will notify you in the app or by email at least 15 days before they take effect; continued use after that date constitutes acceptance.

12. Contact

Questions about these Terms: [email protected].