For your business · Travel & hospitality
Direct bookings, fewer commissions
Between OTA commissions and agency fees, hospitality pays twice for its own guests. Meta ads pointed at your own booking page are how independent hotels and hosts claw the margin back — and the visuals are already on your camera roll.
What usually goes wrong
- 15–25% OTA commission and an agency retainer on top
- Seasonal windows missed while waiting on campaign turnarounds
- Competing against your own listings for your own guests
How Bridge24 changes it
- Direct-booking campaigns pointing at your site, not a platform
- Target the feeder cities your guests actually come from
- Seasonal offers live the day you think of them
- ROAS on direct bookings, visible live
Three tips before you launch
- Launch 6–8 weeks before the season — booking intent starts earlier than you think.
- Target where guests come from, not where you are.
- Show what the OTAs can't: the view at breakfast, the host, the street at dusk.
Bridge24 is €59/month flat — no percentage of your ad spend, no contract. Your budget goes to Meta, for your ads. New to the vocabulary? Start with the ads glossary.