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Jobs on the calendar, not leads on paper
Trades are the most underserved businesses in advertising: too small for agencies to care, big enough to be sold "shared leads" that four competitors also bought. Running your own local ads means every lead is yours alone — at a fraction of the price.
What usually goes wrong
- Lead platforms selling the same customer to you and four competitors
- Agencies that don't know a boiler from a fuse box
- Paying a percentage of ad spend while you do all the actual work
How Bridge24 changes it
- Leads land on your own form or phone — exclusively yours
- Service-area targeting: your towns, your radius
- Before/after photo campaigns launched in minutes
- Live cost-per-lead so you know what a job costs to win
Three tips before you launch
- Before/after photos are the strongest creative in every trade — collect them on every job.
- One service per campaign: a bathroom remodel ad shouldn't sell gutter cleaning.
- Answer leads within the hour — speed of response doubles your close rate.
Bridge24 is €59/month flat — no percentage of your ad spend, no contract. Your budget goes to Meta, for your ads. New to the vocabulary? Start with the ads glossary.